The last presidential elections gave to US not only a new president but also a new tool to politicians. Before, television and the newspaper where the only mediums available for politicians to transmit their political messages but now the internet is being used as an important resource for politicians to reach their voters in a faster an efficient manner.
Why the internet has become such a popular tool in political campaigns?
The internet is a free service that millions of Americans use in a daily basis and politicians are taking advantage from it. One of the main objectives in a political campaign is to reach people to share ideas and thoughts to convince voters to vote for a specific candidate. This process can be very expensive because TV advertising is very expensive and it has to be done for relatively long period of time but the internet has opened a new door. President Obama is one of the pioneers in the use of internet to reach voters when running for president. His campaign was mainly online and it was very successful since he used different online marketing techniques including social networking, search engine optimization, pay per click advertising, email marketing, mobile marketing between others. He created a YouTube channel that was watched for 14.5 million of hours before the elections and has 25,069,318 of views. He also opened his own social networking site www.my.barackobama.com which helped him raise $200 billion that came from small contributions of people to support his campaign making it one of the most profitable campaigns in the history.
Even though president Obama’s campaign is a demonstration of perfect online marketing and show how useful the internet is for politicians, we also have to mention that online information can be sometimes misleading for voters because everybody can publish their opinions and there is not control over who publish information or what is published. To find more accurate information it is recommended to go to official sites rather than just “Google” a candidate. Also, when reading an article about candidates make sure you verify the name and the reference of the person who wrote it. Do not believe everything you read online instead validate the source first. Remember you will find opinions from everybody and does not mean they are true or false but they are just opinions not facts.
One more time we confirm Mktingiseveywhere.
http://bits.blogs.nytimes.com/2008/11/07/how-obamas-internet-campaign-changed-politics/
http://www.webprofits.com.au/blog/6-lessons-we-can-learn-from-barack-obamas-online-marketing-strategy/
His Youtube Channel: http://www.youtube.com/user/BarackObamadotcom
His social page: www.my.barackobama.com
