In the last few years E- Marketing has grown faster than any other form of marketing. Companies use the internet to promote their products and services around the world. The new bill the senate is trying to pass known as SOPA will affect not only big online companies but small and large size
businesses that use the internet as a form of effective marketing. The act gives the power to government to censor and remove content that is seen to be as illegal, but this criterion is not that clear because the law is not well define. Companies will have to spend many hours reviewing all information and links on their pages to make sure they are not infringing the law. Online webpages will stop making an important amount of revenues coming from foreign ads. They could be seen as illegal to sponsor in the United States and the page will be probably banned. In conclusion, SOPA not only will affect Facebook, Wikipedia, Twitter, Google, it also will affect all the small and large companies that use the internet as marketing tool to promote their products and services.
I definitely have to agree with you. Online marketing has been so effective to capture customers and increase sales. From my own experience, we raised our sales by about 40% once we opened our website and ever since it has brought new customers to our store. And I believe that the concept of fighting piracy is good but the means to do so are erroneous. These bills will only create chaos to our people. SOPA and PIPA were postponed, at least for now but don’t be surprised if we hear of something worst.
ReplyDeleteJavier Castro