In the past year online advertising has become the focus for many companies. Not only big companies but also mid-size and small businesses are using the internet to reach their target market and possible customers. There is a reason behind this new orientation and it has a lot to do with the fact that people spend many hours on the internet.
At the beginning people could access the internet from a desktop computer only; then wireless connections open a new opportunity for people and everybody was able to connect not from desktops but from a laptop too. Times are different now because most of the people have internet connection always available. New devices such as smartphones and tablets are taking over the market giving consumers the benefit to be connected at any time. The Pew Research Center’s Internet and American Life Project released its findings that “in the United States alone smartphone adoption rates had jumped 11 percent – 35 percent to 46 percent – from May 2011 to February 2012. And with 88 percent of U.S. consumers owning a smartphone or standard phone, the percentage of smartphone-touting Americans rose to 53 percent.” Another study done by Chitika shows that from July 2011 to until the last week of February 2012, mobile Web traffic surged 35 percent.
What does this information means for marketers? It gives clear visibility of future trends and consumers habits. People are connecting more from their mobile devices and companies need to design interactive campaigns that allow them to reach customers. It is not an easy task to accomplish but it is necessary for any company that wants to grow and increase revenue. These campaigns need to be comprehensive meaning focus on all aspects of the marketing. Customers want to see ads that may be interesting for them and want to be able to communicate if they need more information about it. They also would like to be able to purchase the product online, pay for it, and if they have any claim or concern they need to have interactive customer service.
In conclusion online marketing is a must on this new era of communication and any company who wants to stay up to date and grow their business need to have an interactive online marketing strategy to be successful in this mission.
Some info:
http://www.mobilemarketer.com/cms/news/advertising/12415.html
http://www.mobilemarketer.com/cms/opinion/columns/12428.html
Marketing is everywhere is something not very difficult to prove. That’s why marketing should be sensible. As people spend more and more time online, marketers are coming with new interactive ways to deal with customers. Some internet gurus are predicting that the web of the future is going to be access mainly through smart phones and tables and by looking at the figures above is not hard to figure out…who could ever think that even a sophisticated laptop is in danger of becoming a dinosaur. Online marketing interactivity is shifting more and more into apps for smart phones and tablets and the challenge is getting even bigger for marketers and online interactivity and it is now a part of an all inclusive interactivity process. www.electricmobile.wordpress.com
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